In response to dwindling federal funds, cybersecurity nonprofits are increasingly turning to private sector support to sustain their educational and protective initiatives. The National Cybersecurity Alliance, spearheaded by executive director Lisa Plaggemier, is at the forefront of this shift. By leveraging relationships with corporate sponsors and board member companies, the Alliance has launched targeted campaigns, particularly focusing on vulnerable groups like senior citizens who are increasingly susceptible to fraud.

A prime example of the Alliance’s success is the “Kubikle” video series, which has garnered over 13 million views. This achievement has not only raised awareness but also attracted further investment from the private sector, enabling the production of a second season. The series’ wide reach underscores the potential of media-driven campaigns in engaging diverse audiences and securing private funding.

However, the cybersecurity landscape faces challenges, particularly due to the siloed nature of nonprofit organizations and related teams. Plaggemier highlights that this fragmentation weakens response efforts against fraud and scams, as cybercriminals operate with far more agility. She stresses the urgent need for a more unified approach, breaking down these silos to enhance effectiveness and reduce the wealth lost to overseas scams.

During a video interview at the RSAC Conference 2025, Plaggemier elaborated on the importance of private sector collaborations to bridge funding gaps. She emphasized the necessity of cohesive strategies to combat cybercrime and the power of relatable campaigns in reaching various community segments. Her insights draw from her extensive experience in leadership roles at major companies such as InfoSec and Ford Motor Company.

Under Plaggemier’s leadership, the National Cybersecurity Alliance continues to champion cybersecurity awareness and education across different demographics. Her strategic vision and industry expertise are pivotal in navigating the nonprofit’s transition towards a more sustainable funding model, ensuring that cybersecurity remains a priority in public education efforts.